To empower, instil confidence and get as many women possible into the sport I love. My mission is to create game-changing events and content that really makes a difference to my members.
Where are you based?
At home, which is near Ludlow, Shropshire. I have an outbuilding for an office, but in the Winter it’s on the sofa, in front of the fire!
Where are your clients based?
With the S&CBC events, we run events all over England. With the Ladies Shooting Club as we’re purely online, we have an international reach and we have some amazing members on the continent, America and Canada!
Where are you now in the lifecycle of your business?
With the S&CBC, we’re reaching maturity. We’re really established now within our industry and have proper processes and a great team in place. It’s been such a journey though with some real high’s, low’s and learning curves! With the Ladies Shooting Club, we’re still in the early phases and trialling and testing like badasses on what’s working and what’s not so great. I absolutely love excitement and the progress of a start-up.
Where would you like to be in 5 years time?
Retired! No, not really. I’m currently writing my first book about my journey from burn out to balance and all of the lessons I’ve learnt in business. In five years, I’d love to have it in bookshops and to create some kind of community around it. With the S&CBC, I’d love to scale it more (we have a team of six amazing regional hosts so far!) and I’d love to build on that and take it to America. With the Ladies Shooting Club, I’d love it to just grow and to have many more happy members!
What motivated you to start your business?
I’ve always been quite entrepreneurial but never really knew what I wanted to do. The S&CBC started entirely by accident. Prior to the S&CBC I had a little blog called ladies-shooting.com where I’d write about my adventures and blog advice pieces for women shooters. I had about 200 Twitter followers for my blog, then one day, I took four girlfriends clay shooting, ate cake after, wrote a blog about it and all of a sudden people were tweeting me asking if they could come shooting with me! The rest, as they say, is history. Never in a million years did I think my little dream would welcome some 18,000 women into the sport! Business is in my DNA now, I absolutely love helping other women with their startups too. I probably have another business in me, just because I’ve learnt so much in that start up phase.
What have been your most difficult challenges so far?
There have been so many! My events booking system going down for two weeks was pretty hideous and being unable to take bookings. Also, nearly going bankrupt in the early days was slightly stressful. However, from the near financial doom, I did learn resilience and how to be super creative. What I’ve learnt is that there are lessons in everything, no matter how dire.
What have been your biggest wins and most satisfying highs?
Again there are so many! I think having such an amazing community of members and seeing how they all support each other and get on, I’m so proud of them all. I must admit you can’t really beat a high of getting a card or email that says thank you, especially when it says your business has changed someone’s life. That’s pretty hard to beat! Another real high is winning 10 awards, each one totally humbling and massively unexpected.
How do you let off steam/relax?
Lying on the sofa with a massive bag of Maltesers watching Netflix with my husband is probably top of my list! Closely followed by just getting outside in the countryside. If I’m having a tough day, I’ll just down tools, get my dog and go for a wander by the river. It’s such good therapy.
What are the most valuable tools you use to communicate with your clients?
Definitely Instagram and back office wise, it has to be Active Campaign for beautiful and seamless emails and newsletters to my audience. I have a high click through and open rate on my newsletters, which I’m sure comes from the design and personalised message I start every email with. (Active Campaign is great for sales funnels, nurture sequences and CRM too!)
What’s your personal motto?
”Start each day with a grateful heart.” This has been a gamechanger for me and through doing so, so many amazing opportunities have opened up and my whole life has shifted. I also really like ”No matter how bad things are right now, they’ll always work out in the end.”
Pick one person (male or female) who has inspired you most on your journey?
My Dad, he was always just himself, so big-hearted and made everyone feel like a someone. He did what bought him joy and worked hard but took time to enjoy his life. He was always so proud of me which really spurred me on and just watching him live his life so courageously with cancer before he died is the biggest inspiration. Life’s so short and so precious, way too precious to be bogged down with people who don’t align with you and being stuck in a job you hate.
Pick one person who would be your dream business or life mentor?
Ooo this is a tough one! Probably Lewis Howes from the School of Greatness. He’s an online marketer. I binge listen to his podcasts and just really ‘get’ him. Plus, he’s built an empire by being a nice guy and serving others. To tap into his wisdom about business would be incredible!
Why is being part of a membership organisation like The Goddess Formula (ie. creating a likeminded business support community) important to you?
It’s so important! Being a small business owner can be lonely at times, especially when our friends don’t necessarily get challenges we are facing. In the Goddess Formula Facebook group, you can ask anything and share your wins. Having that genuine and really caring support network is invaluable. I love how honest Lucy is as well and how we can all relate to that. Often, so many business owners just portray perfect when in reality, most of us are struggling in some way or another. To have that rawness and permission that it’s ok to have a bad day and to not be perfect is great. Also, the opportunities that arise like the ‘press picks’ are fab along with the events they run. I’m proud to be part of the community!