Business name / website address?
The Literacy Edit / www.thelitedit.com
To inspire more people to read more often, and to incorporate books – whether a classic tome or a literary themed hotel – into their every day lives.
Where are you based?
I mostly work from my apartment in Bondi, Australia and I can hear the sound of the ocean from my room which is a nice alternative to the constant tapping of my keyboard. If I need to get out and about I’ll head to one of the cafes or co-working spaces in the Eastern Suburbs that offer free and reliable WiFi.
Where are your clients based?
I work with publishers based in both Sydney and London and have also recently partnered with an auidobook service based in Stockholm.
Where are you now in the lifecycle of your business?
I’ve been blogging for a number of years now but in terms of it being a business the business is in its infancy.
Where do you plan to be in five years time?
Creating content full time for both my own site and other book-related businesses.
What motivated you to start your business?
A burning passion for books!
What have been your most difficult challenges so far?
Monetising my blog.
What have been your biggest wins and most satisfying highs?
I recently won the London Book Fair’s inaugural Book Blogger of the Year award which has been a definite career highlight so far.
How do you let off steam/relax?
I read as often and as voraciously as I can, which, for me, is the ultimate way to relax but I also like nothing better than an early morning walk on the beach. And swimming in the ocean is always guaranteed to leave me feeling revived and rejuvenated.
What are the most valuable tools you use to communicate with your clients?
Social media is a key platform for me to communicate with my clients, particularly Instagram and Twitter where there’s a big book community.
What’s your personal motto?
I don’t have a personal motto, but I adore this quote from JK Rowling’s commencement speech at Harvard: As is a tale, so is life: not how long it is, but how good it is, is what matters.
Pick one person (male or female) who has inspired you most on your journey?
Kate Mosse, the author and founder of the Women’s Prize for Fiction, who I was lucky enough to work with for two years prior to moving to Sydney. She works tirelessly to champion women writers and her passion for books knows no limits.
Pick one person who would be your dream business or life mentor?
Mariella Frostrup: she interviewed me as part of my win at the London Book Fair and I would love nothing more than to host my own radio show on the BBC, sharing my love of books.
Why is being part of a membership organisation like The Goddess Formula (ie. creating a likeminded business support community) important to you?
I think that having a like-minded community of women to support you is an instrumental part of anyone’s business journey, and something that those in office-based or more traditional jobs can take for granted. Entrepreneurship – of any sort – whether blogging or founding a start-up business can be a lonely road, and so being part of an organisation like The Goddess Formula can make the road a less daunting one.