Business name / website address?
Helena Wilton Yoga / www.helenawiltonyoga.com
To create unique yoga retreat experiences for people or all ages and levels and to combine beautiful scenery, fun yoga classes, community and delicious healthy food.
Where are you based?
I am based in Clapham.
Where are your clients based?
All over the UK (with a few in America and other European countries too).
Where are you now in the lifecycle of your business?
Right now, I am in a stage of high growth (approx 300% growth since last year). Last year I was simply teaching classes and this year I’m taking classes for 300 people at festivals, producing content (Youtube, social media) and building incredible retreat experiences.
Where would you like to be in 5 years time?
Running retreats all over the world in the most beautiful, rejuvenating locations. Growing exponentially year on year isn’t my goal – instead, I want to keep on refining the way I deliver what I do (e.g. retreats and Youtube videos).
What motivated you to start your business?
I took off backpacking for 2 years in 2014 and had so many incredible life changing experiences. This included developing a yoga practice which wasn’t just about exercise, but learning how powerful the mind is and how to create sustained happiness in my life. Also, learning about the importance of community and loving our bodies through tasty, healthy food, creativity and making the most of the incredible opportunity we have living in the age of 2018.
What have been your most difficult challenges so far?
Sieving through the negative/off putting comments which people make. Some people see only the risks in what I do rather than the opportunities.
What have been your biggest wins and most satisfying highs?
Watching people develop not just their bodies but their minds too through a regular yoga practice. Teaching 300 yogis at a festival in Wales this year was pretty exciting too!
How do you let off steam/relax?
Yoga outdoors and walking in nature with friends.
What’s your personal motto?
It always seems impossible until it’s done.
Pick one person (male or female) who has inspired you most on your journey?
My partner Sam – he is the King of taking calculated risks.
Pick one person who would be your dream business or life mentor?
Richard Branson – he has so much fun in everything he does and doesn’t fear failure. Instead, he sees failure as a learning curve, which it certainly is.
Why is being part of a membership organisation like The Goddess Formula (ie. creating a likeminded business support community) important to you?
Having a community to share ideas with is incredible and so important for business owners.