Charlotte Wills

Business name / website address

Hamilton Wills –


Visit hamilton wills

What’s your business’s mission? 

Ultimately we strive to encourage clients to focusing on long term solutions rather than current trends. We are passionate about understanding their vision and giving them confidence to create something exquisite that will be enjoyed and admired for years to come. We like to say we have a ‘Delightfully English take on the exuberant’

Were are your based? Where is your office?

Our studio is based in the Chelsea Design Quarter in London. I am able to work from anywhere though which helps!

Where are your clients based?

Currently they are mainly based between London and Gloucestershire but we are looking at potential projects further afield, and abroad – the idea of doing hunting lodges, chalets and villas is hugely appealing.

Where are you now in the lifecycle of your business? 

We are still young, only in our second year but have exciting plans and ideas for where we are heading.

Where do you plan to be in five years time? 

In 5 years, our current ideas will be in fruition and available for purchase. Our aim is to make HWD a go to for anyone who is looking for an eclectic take on the traditional. Rather than focusing on one particular style as most designers do, I would like clients to come to us because they trust we can create their dream home from learning about them, their brief and vision, rather than because we have one style which we implement into every project.

What motivated you to start your business? 

I was very fortunate with my first client who gave me the opportunity to help them with a refurbishment in Central London. This gave me an income to set up my company, sign the lease on an office and the rest has developed from there. I didn’t want to be shaped by somebody else, although it’s been a lot tougher starting up alone. I wanted to set up and create a vibrant, enthusiastic studio of creatives who share my vision and are equally passionate and excited about helping to grow the business. 

What have been your most difficult challenges so far? 

Self belief. This industry is a minefield, so being taken seriously by suppliers and potential clients alike is tough – especially when trying to develop the company portfolio 

What have been your most satisfying highs? 

Completing a project is always an amazing feeling, but also melancholic because you build a strong relationship with clients and contractors over quite long periods of time- and not seeing them regularly is always quite sad!

How do you let off steam/relax

I adore animals – and love nothing better than a weekend at my lovely house in the Cotswolds with the dogs and riding. Really anything that raises my adrenaline, brings a smile to my face and has a log fire or supper with friends at the end is the best.

What are the most valuable tools you use to communicate with your clients? 

Interior Design is obviously all about visuals – so its incredibly important for us to be able to communicate through imagery to our clients. 

What’s your personal motto? 

I don’t really have one; I like to think that the studio endeavour’s ‘to make life less ordinary’. When finding ourselves stressed, anxious and wanting to give up I say: “Breathe in Love, Breathe out Fear!” And in general I myself believe that ‘you get what you focus on, so focus on the best’

Pick one person (male or female) who has inspired you most on your journey? 

Jade started working for me a year ago and has been a complete rock. I probably wouldn’t have got through the last 6 months without her! She is unbelievably loyal, dedicated, passionate and possibly most important of all makes me laugh when I want to cry. Most recently Davey has joined us and both of their enthusiasm and willingness to build the brand, really understand and unpick my vision is not only hugely valued and refreshing, but hugely encouraging.

Pick one person who would be your dream business or life mentor? 

Daniel Hopwood – I am in awe of his achievements, knowledge and fearlessness to go for it. His interiors are always bold, but also cleverly put together – and theres always a fun twist! 

Why is being part of a membership organisation like The Goddess Formula (ie. creating a likeminded business support community) important to you? 

Its incredibly important to create a strong support network for women in business – We are so lucky to have come so far – but theres still further we must go – and that can only happen by working together. Women work in a very different way to men – and having a space to share ideas and tactics in business is an excellent opportunity! Thank you Goddess Formula! ‘We’ is a lot stronger than ‘I’ and organisations like the GF are wonderful at motivating, offering hugely valuable support and helping one another be the best ‘us’ that we can.