Business name / website address?

Amanda Joy. I am the Director of Joy Therapy Centre in Harrogate. 

I’ve been a massage therapist for over 20 years and I am a clinical hypnotherapist, I teach people how to meditate and train people to become meditation leaders.   

Business’s mission?
My main objective is to help people eliminate negative or destructive behaviours, feelings or situations and help them to move forward in their lives in a positive and empowered way.  I offer Transformational Hypnotherapy: psychotherapy combined with physical and energetic work that frees people from chronic pain, stress, anxiety and depression.

Where are you based?
I am based in the beautiful Yorkshire town of Harrogate and I am quite central being situated just opposite Asda at 20 Bower Road.  


Where are your clients based?
I see people in Harrogate, but I also work via Skype so can be available anywhere in the world, with good internet access.

Where are you now in the lifecycle of your business?
In March last year after having spent some time in the middle east I decided that I wanted to be nearer my family, so I bought a massage couch and started working from people’s homes. I opened Joy Therapy Centre in January 2018 and have been focusing my work ever since. Amanda Joy has become an accredited teaching centre for Meditation and I have focused my work to help people with neurological and emotional pain.

Where do you plan to be in five years time?
In five years I aim to be still in Harrogate having opened a teaching centre and studio I am growing the meditation side of my business. I hope to bring meditation teaching, training and supervision up to the same standards offering meditation leaders ongoing support and training thought the country. I hope to be working in schools and in businesses helping people to be calm and to have peace, focus and clarity in their lives. 

What motivated you to start your business?
I struggled with my own mental wellbeing for many years, I studied psychology and counselling really to find a solution to the emotional pain I was experiencing.  My search for a solution took me into the world of academia, travelling across the world to the Middle East and Asia.  Finally, I found the solution to all my problems are within myself.  I began to engage in a personal spiritual daily practice, and this transformed my life and my health.  I wanted to continue to learn and share these simple solutions with others.  

What have been your most difficult challenges so far?
For me the most difficult challenge has been to become a good business woman, as a therapist I have a range of tools I can access to help a multitude of people, but I have needed to learn practical skills in accountancy, marketing and I have had to become stronger; digging deep into self-belief, to find that inner confidence I have needed to keep moving forward.  I have had to choose to be a business woman in order to do fulfill my purpose and so that I am able to cast my net further and help more people. 

What have been your biggest wins and most satisfying highs?
My job is so full of wins and highs each day when people tell me how they have change their lives for the better because of having therapy or when they tell me their pain levels have been reduced or the pain has gone, I get immeasurable satisfaction.  

How do you let off steam/relax?
Teaching meditation has its benefits for me too.  As a meditation leader I receive all the benefits of the stillness and peace in each session.  I do enjoy my yoga classes too and as we have yoga at Joy I am blessed to be able to attend these sessions.
I love getting out and about and as I live in one of the most beautiful places in the world, when I’m not working I like to get out walking. 

What are the most valuable tools you use to communicate with your clients?
For me the most important ‘tool’ is developing honest rapport.  I need an effective working relationship and I need to be deeply connected with my clients to gain this strong relationship. I use a multitude of skills but mainly I listen and find out what they want to give them the power to make the changes they need in their lives.  

What’s your personal motto?
My personal motto is ‘’let your light shine’’, as when you shine your light it gives others the opportunity to shine too as the light within me sees the light within you.   

Pick one person (male or female) who has inspired you most on your journey?
One of the biggest influences in my life was a close and friend called Dave Goodfellow who was also a Clinical Hypnotherapist. He worked quietly in the background helping so many people.  He worked with those who had been injured and had post traumatic stress due to their life experiences.  

Pick one person who would be your dream business or life mentor?
Dave Goodfellow. He was always a great support and mentor.

Why is being part of a membership organisation like The Goddess Formula (ie. creating a likeminded business support community) important to you?

Working in the Middle East I soon learned the power women have when they work together to support each other and raise each other up.  The Goddess Formula does exactly that. 

I have benefited personally from reading blogs and checking in daily on social media. I especially have love those morning intention settings and contemplation video blogs done by Lucy.  

I too have a spiritual breakfast, I prepare my mind for the day its been good to have Lucy and the goddesses there doing the same.

check out Joy THERAPY CENTRE